People are the product.

HFF Futures 2035 applies NASA flight-mission discipline to one job: moving learners from first exposure to expert practice, and on into Artemis-era careers and ventures. Ten years, five campaigns, three regional hubs, one accountable channel.

Meet the HFF Team
  1. Stage 1

    Exposure

    First contact through showcases, Space Day and smart-ball labs

  2. Stage 2

    Entry

    Foundations and safe practice, confirmed by a first badge

  3. Stage 3

    Experiment

    Hands-on build-and-test missions in teams

  4. Stage 4

    Engagement

    Sustained projects, research and internships

  5. Stage 5

    Expert

    Credentials, work placements and student ventures

The ESTEEM ladder (Education, Science, Technology, Engineering, Entrepreneurship and Management) stages every learner the same way at every hub, from PreK to early career.

The case in seven questions

Every HFF project answers the same questions at its first gate before it receives a dollar. Here they are for Futures 2035 as a whole, each with the reasoning that justifies it.

Why

Mission-grade talent is the constraint.

The Artemis-era economy, from space systems to AI, biotechnology and sustainable infrastructure, runs on people who can build, test and deliver. Across Georgia, Alabama and California too much of that talent is underutilized: students meet STEM as one-off events, and pathways break between school, college, training and work.

Justification

Futures 2035 modernizes a model with a 20-year record instead of starting cold: the Endeavour Institute ran a UC a-g approved, mission-based engineering sequence for grades 8–12 from 1993 to 2013. HFF's founder adds nearly four decades of NASA flight-mission experience.

What

One enterprise that turns learners into builders.

HFF Futures 2035 runs from 2026 to 2035 as a single enterprise: five campaigns, three regional hubs and one learner ladder. ESTEEM (Education, Science, Technology, Engineering, Entrepreneurship and Management) carries learners from PreK to early career through five stages: Exposure, Entry, Experiment, Engagement and Expert.

Justification

One ladder makes results comparable. A Stage 3 learner means the same thing in Atlanta, Tuskegee and California, so sponsors can fund, track and compare outcomes as one portfolio.

How

Flight-mission discipline, applied to learning.

Every project clears three gates before funding: a PMO gate, a Feasibility gate built on DARPA's eight questions, and an HFF Approval gate that takes two signatures, never the project owner's. Learners advance on separate stage criteria. Each hub incubates its own portfolio from a shared reference design, and a product ladder (Learn, Dream, Build, Prove, Sell) turns student ideas into tested products.

Justification

Gating programs and learners separately keeps a weak program from hiding behind strong students. A project re-gates automatically if cost or scope moves more than 20%, its lead changes, or a milestone slips a quarter.

Who

Flight-mission leadership, delivered through trusted institutions.

Founder, Executive Director and CTO John W. Hines, retired Center Chief Technologist at NASA Ames, leads an executive staff, hub and program leads, and HFF STEM Fellows under a five-member Board of Directors, with partners including Tuskegee University, Morehouse College, the AUC Data Science Initiative, Santa Clara University, the University of Washington, GaiaVerse, Space Information Labs, Fernbank Science Center, STEAMsport and FIDA USA. Learners are students, teachers and early-career professionals.

Justification

Each partner holds a defined lane: science leadership, education pathways, competition systems or venues. No single organization carries everything, and underutilized talent is reached through institutions it already trusts.

When

Launching October 3, 2026. Built to 2035 in four acts.

Futures 2035 launches publicly at Space Day ATL, Fernbank Science Center, Atlanta. The decade runs in four acts: Incubate (2026–27), Prove (2027–29), Integrate (2029–32) and Sustain (2032–35). An external evaluator sets baselines within the first 60 to 90 days.

Justification

Each act closes with a gate review against stated exit criteria, so a sponsor can commit one act at a time and see evidence before the next.

How much

$717K starts it. $2.93M carries it to steady state.

Year 1 invests $322K in the enterprise backbone and programmatic infrastructure and $395K across seven initial project lines. The three-year path (2027–2029) totals $2.93M and reaches a steady state of $750K–$1.5M in annual revenue with 3–5 full-time staff. Participation starts at $2,500; $80K launches the drone-soccer-to-Artemis competition spine.

Justification

Every line is itemized, priced at full cost and tied to a deliverable. Partners add equipment, venues and expertise in kind, and the Year-1 target is 25 cents leveraged for every dollar invested.

So what

Outcomes measured in people.

Year-1 targets: 120 learners, 12 educators and 4 sites; 80% completion with at least 12 contact hours; 40 student products and 6 reusable modules; 25 pathway referrals and 6 work-based placements; 6 partner agreements. The Sustain act (2032–35) is built for workforce placement and student-to-startup ventures.

Justification

Sponsors receive gate decisions and progress reports measured against the evaluator's baselines. The return is people: a pipeline of builders for the industries and communities that invest in them.

Status, September 2026. Governance package complete. The first project entered the three-gate protocol in August 2026. Public launch October 3, 2026.

Where Year-1 dollars go

A backbone that makes every dollar reportable, and seven project lines across three campaigns and two hubs. Fund one line, a hub's lines or the whole year.

Track A, $322K. Backbone and infrastructure

Track B, $395K. Seven initial project lines

  • Enterprise backbone$217K
  • Programmatic infrastructure$105K
  • B1 SP2MP pilot$25K
  • B2 Ball 2 Motion Physics$30K
  • B3 FIDA USA–Atlanta challenges$55K
  • B4 ORISHA STEM-ATL pilot$45K
  • B5 HFF-West product sprint$95K
  • B6 DS-Artemis mission content$35K
  • B7 SB-STEPS instrumentation$110K

$80K

B1 plus B3 is the minimum coherent start for the SS-DOTM drone-soccer-to-Artemis competition spine.

$25K

B1 underwrites the Soccer Pitch to Moon Pitch pilot season, the on-ramp that is currently unfunded.

25¢

Year-1 leverage target for every dollar, from partner equipment, venues and expertise contributed in kind.

Five campaigns, three hubs, one ladder

Campaigns set the mission. Hubs deliver it with regional partners. The ESTEEM ladder makes every learner's progress legible across all of it.

Enterprise campaign

ESTEEM Odyssey

The learner-journey spine. It owns the five-stage ladder, the stage criteria and the badges every campaign uses, so progress means the same thing everywhere. Led by John W. Hines.

Artemis STEM

Lunar-mission STEM through drones, robotics and exploration.

Flagship: Soccer STEM Drones on the Moon (SS-DOTM), the front door to the whole portfolio.

Year 1: B1, B2, B3, B6

ORISHA STEM

Sustainable living and planetary stewardship with Earth observation, AI and community data.

Flagship: GOPSI, the GaiaVerse–ORISHA Planetary Stewardship Initiative, co-led with GaiaVerse.

Year 1: B4

BioHealth Technologies & Applications

Space biology and health technology for quality of life, mapped to social determinants of health and the UN SDGs.

Flagship: the BHTTE reference architecture, anchored at Tuskegee University, and SB-STEPS.

Year 1: B7

HFF-Endeavour Space Engineering Institute & Academies

Space engineering for grades 8–12 on the GECKO CubeSat learning platform.

Heritage: Space Information Labs' Endeavour Institute, 1993–2013.

Year 2, at CA-STEIN

B5, the HFF-West product-development sprint, serves every campaign.

Active hub

GA-STEIN, Atlanta

Education, outreach and competition for Artemis STEM and ORISHA STEM, with Morehouse College, the AUC Data Science Initiative, Fernbank Science Center, STEAMsport and FIDA USA.

Active hub

CA-STEIN, HFF-West

Technology development for every campaign: the HFF-West Technology Incubator's five product labs and SB-STEPS space biology, with Santa Clara University and Valley Christian Schools Quest Institute.

Anchor partnership

AL-STEIN, Tuskegee University

Home of the BioHealth reference architecture, ready to accelerate from partnership to an active hub with a lead investor.

Meet Futures 2035 at launch

Space Day ATL 2026 at Fernbank Science Center, Atlanta, on Saturday, October 3: drone-soccer-to-Artemis demonstrations, the first learner on-ramps and the partners behind them. Executive walk-throughs can be arranged.